At SendTec, we create innovative advertising and marketing programs that effectively use integrated multi-channel direct response mediums to acquire new customers and sell products directly to consumers for leading national clients. These goals are accomplished by incorporating a singular approach to marketing into every campaign –– search-centric marketing. This top-line strategy focuses on today’s consumer using the control of the medium they consume to actively search for information rather than being the non-involved recipient of random messaging.
This search-centric motivation exists at the core of every process within SendTec and powers the ROI-driven campaigns that achieve the results you demand. It is the bridge that allows the response from a DR Television spot to link in a practical way to the results of a Search Engine Marketing campaign. The end result is a successful campaign program yielding increased response and ROI.
The Proof is in the Customer Response:
- On-line Auction Company Increases Activity 10 Fold Through the Use of Multi-Channel Offline and Online Program
- Leading Cosmetics Direct Marketer Uses Internet and DRTV to Grow Category
- TV Marketer Sells $100 Million Direct to Consumer…Becomes Target’s Largest Home Appliance Supplier
- Auto Accessories Manufacturer Establishes 850 Dealers and #1 Market Share
- Home Medical Equipment Manufacturer Uses DRTV to Create Direct Channel and Grow 10-Fold
- Software Publisher Uses Direct Response Advertising to become #1 in Category at Retail
Our process is thorough and it works. We start with the facts—facts about your products, business objectives, operations and economic metrics. We do consumer research if needed and then apply our science. The result is a Marketing Blueprint used to guide the creation and implementation of all our advertising programs.
Each Marketing Blueprint can also include a pro forma financial analysis of the facts, figures and assumptions. This helps the agency and client set realistic objectives and budgets for attaining relevant goals.